BRand identity
Scope of Project
Create a Tokyo brand identity for 2021
Design a set of pictograms representing a variety of summer games sports
Design a collector’s poster
Create two additional components that promotes the branding and design
Project Summary
This project proved to be an exceptionally large task, especially with the goal to “inspire and engage with a global audience”. But it was one I wanted to take to try my hand at redesigning for the Olympics, and bringing my personal design style to it.
I did research to stay faithful to Japan and their cultural heritage, as well as to the Olympics of past years, to combine them into something that reflects Japan’s deep history with modern designs that can be appreciated by all.