stationary set
Scope of Project
Create an identity and stationary package for a fictional brand
Chose to design for a trendy optical store
Stationery package needs to include: logo/identity, letterhead, business card, and No. 10 envelope
Include two additional pieces of design that are something the consumer could receive and find useful that promotes the company
Project Summary
For this project, we were tasked to design an identity for a fictional brand we had to create. I decided to create a high class optical store by combining older Greek patterns with a modern style to create a unique and distinct look.
I was inspired by Greek mythologies as many modern brands are, namely The Odyssey. I also took inspiration from high class brands such as Louis Vuitton, and combined the ideas with rich, mature colours to stand out and create something entirely new.